Transforming spaces,
elevating lifestyles

Aureum is a bespoke, full service interior design company for luxury hotels and spaces.

To consolidate their position in the market and ensure clients understood their ethos and design practices, they required a brand that reflected their level of experience, style and vision. Aureum is the Latin word for gold; taking inspiration from this to define the look and feel of the brand, we created a mark using the Au—the symbol for gold on the periodic table of elements. This, and the full logo mark use an elegant serif typeface to convey a sense of establishment. We rounded the identity out with earthy tones that exude warmth and luxury.

Our output included…
Brand strategy
Naming
Visual identity
Web design
Print materials