CAMPER & NICHOLSONS

Rebranding the original yachting company

Camper & Nicholsons is a world renowned yachting company, specialising in the sale, purchase, charter, marketing, management and construction of  sailing and motor superyachts. Founded in 1782, it has an illustrious history full of innovation and heritage. We paid homage to this in the brand refresh, taking inspiration from the original shipyard sign to create the new logo. Our research phase into the high net worth audience lead us to create a refined brand identity with a muted and simple colour palette. We revised the brand values to reflect their position and ethos, and used this through the creation of all assets from digital through to print.

Our output included…
Brand strategy
Brand identity
Brand collaterals
Editorial design
Guidance

Monaco Yacht Show photography
Tiger Co

A black and white background with the Camper & Nicholsons logotype on top in colour white. The logo is bold and elegant in a sans serif font.
The Camper & Nicholsons business cards on a marble table. One card shows the front, with the logotype sitting in white in the centre. The other card shows a person's details. Both cards are black and all text is white

From the logotype, we crafted the emblem.The mark embodies elegance and simplicity while staying true to the Camper & Nicholsons rich past.

It is formed by four ampersands from the full form logotype, which represent the Camper & Nicholsons values: Elegant, Excellence, Pioneering and Connected, and reflects the strong relationships they form both with their clients and across their global family.

A close up of a C&N ring binder. The binder is black and has the Camper & Nicholsons pattern
A close up image of a white envelope and a black card. The envelope has a black wax seal with the Camper & Nicholsons emblem. The black card has the logotype embossed in white foil
Full bleed image of one of C&N superyachts
An image of two hand passing a C&N black carrier bag. The bag has the logo and emblem foiled in shiny black
Image of a chair and a table with a book, showing branded yacht plans
Image of a graphic explanation about where the C&N pattern comes from.

Using the emblem as our foundation, we created the Camper & Nicholsons pattern. A composition born from the emblem’s hidden forms: the compass and the helix.
Together, these shapes embody unity, guidance, direction, and craftsmanship.


The pattern lives within physical spaces such as yacht shows and global offices as well as in flags and bespoke silk scarves.

Image of a woman's hands holding the Camper & Nicholsons silk scarf. The scarf has the C&N pattern and the logotype printed on it. It is black and cream
Image of the C&N stand at a yacht show. The wall of the stand shows the pattern structure in white and the emblem and logotype in black. People walk around
Close up of the pattern on a mounted wall
Image of four speedboats aligned, speeding at sea. The boats have the Camper & Nicholsons logotype printed on them
Flat image of the graphic guidelines created for Camper & Nicholsons. Showing colour, typeface, imagery and patterns
Image of a C&N flag, featuring the pattern and emblem in black and white

We re imagined Camper & Nicholsons social presence, creating curated lifestyle campaigns that showcase not only their impressive fleet, but also capturing the essence of contemporary yachting culture—where curated journeys, exceptional service, and understated luxury define every voyage.

Image of an phone on a marble table. The phone shows a C&N social media story of one of their campaigns

See more of our work

Camper & Nicholsons Merchandise

The Run To

Sea&I AW25

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