KOLO

Bringing traditional Kvass to a new audience

Kvass is a traditional Slavic drink—naturally fermented, bread-based, and alcohol-free. Unlike other fermented drinks such as kombucha, kvass is yet to crack the market outside of Eastern Europe, so we knew we had to make a strong impression before the taste did all the rest.
We named the drink Kolo, which means ‘circle’ in Ukrainian and also has the familiarity of other globally recognised beverages, evoking a sense of reliability. The brand’s yellow comes from traditional ‘KBAC’ barrels that were used to properly transport kvass, as well as by street vendors who would sell the drink directly from the barrel. The colour is happy and light, reflecting the qualities of the drink and the memories evoked for those who grew up drinking it. This carries through to all collateral and messaging, suggesting an easy and natural alternative drink choice. We also designed and built the e-commerce site and began a social media campaign ahead of the product’s launch to attract attention and a following.

Our output included…
Brand strategy
Naming
Visual identity
Web design
Packaging design

Image of the Kolo logotype. The logo is bold and in colour bright yellow. Underneath says 'original Kvass'. The Kolo logo sits on a background of a close up of a kvass drink.
Image of a young woman holding a yellow can of Kolo. The can is bright yellow with the bold Kolo logo written in black. The woman is holding the can while she's in the park
Messaging for Kolo kvass drink. A yellow background with the sentence "Naturally fermented" in bold black in the centre. Underneath, there is a black rounded shape that says 'drinkkolo.com' in yellow.
Image of the Kolo can label sitting flat. Ingredients and nutritional information sits on the left. The Kolo logo in bold and black in the centre, written downwards. Label sits on a green grass and yellow flower background
Image of a big collection of the yellow Kolo cans stacked together
Image of a yellow cardboard box sitting on a field with grass and yellow flowers. The yellow box has a black tape going around it. The black tape has the Kolo logo and 'original kvass' printed in yellow.
Messaging from the Kolo branding. The background is an image of a macro shot of rye bread. On top, a message that says 'Unapologetically bread-based'. Underneath, in italics says 'Crafted with rye, barley, and 'live' cultures
Image of 3 iphones floating on an image of a blue sky. Each phone shows an instagram story from the Kolo brand. One has a group if people cheering with Kolo cans, another some hands holding the Kolo cans, and a girl drinking Kolo on the train
Image of a close up texture of the kvass drink. It is brown with bubbles. On top, a message in yellow that says 'Keep it Kultured'. This is the Kolo slogan
Messaging for the Kolo brand. A yellow background with the Kolo logo in yellow on top of a black circle. Around the black circle, there is a message types all around the circle. The message says 'Join the circle'.
Image of a small billboard with a Kolo poster inside. The poster shows 3 hands holding the yellow Kolo cans. Small text in the bottom corner says 'Keep it Kultured"
Graphic composition of the Kolo logo deconstructed. The letters K,O,L,O are scattered around. The background is black and the bold letters are yellow.
A close up of a kvass drink on a glass and some bread in the background. On top, a yellow rounded shape that says 'drinkkolo.com' in black.
Image of lots of yellow Kolo cans and ice inside a light blue cooling box.

See more of our work

Yolo

James Eadie Speyside bottle label close up featuring logotype illustration and description

James Eadie

James Eadie Trade Mark X

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