Helio
Elevating political intelligence
Helio Intelligence is a collective of trusted advisors and future-focused innovators who provide expert intelligence through research, analysis, and bespoke advice, empowering their clients to navigate the political landscape.
After holding workshops with the team, we laid out a brand strategy for Helio that distilled their core values and offering, as well as their tone of voice. We named the brand after Helios, the god of the sun who drove his chariot across the sky each day, bringing the light with him. The name reflects how Helio brings light to information and increases transparency.
Our output included…
Brand strategy
Naming
Visual identity
Web design
The logo uses forward slashes in place of the 'L' letters, referencing slashes in code and Helio's digital presence and use of AI. We use this slash throughout the identity as a graphical device. The vibrant colour palette is derived from the digital presentation of light, with the gradients evoking the feel of a spectrum. This, like the name, also reflects the idea of bringing information to light and using it for the greater good.
We developed a UX and UI strategy for the website and app, creating screens with the identity and ensuring a good user experience across so much complex information to search.
See more of our work
Sea&I
James Eadie
The Run To