The archetypes

We personified each of Camper & Nicholson’s main departments to bring to life a campaign for Boat International that highlights the broad spectrum of services the company provides. Each ‘archetype’ has a name that exemplifies their prowess, and we styled them in powerful tailoring and props that further point to their skills.

The campaign was shot in a London studio, and we worked with 3D designers Studio Invisible to create a photorealistic background that added the yachting element and a touch of luxury to each spread.

Our output included…
Campaign ideation
Creative direction
Art direction
Advert design

Photography
Ellie Smith

3D backgrounds & retouch
Studio Invisible

Hair & makeup
Alice Oliver

Models
Laken Romine
Sam Nielsen