Rebranding the original yachting company

Camper & Nicholsons is a world renowned yachting company, specialising in the sale, purchase, charter, marketing, management and construction of sailing and motor superyachts. Founded in 1782, it has an illustrious history full of innovation and heritage. We paid homage to this in the brand refresh, taking inspiration from the original shipyard sign to create the new logo. Our research phase into the high net worth audience lead us to create a refined brand identity with a muted and simple colour palette. We revised the brand values to reflect their position and ethos, and used this through the creation of all assets from digital through to print.

Our output included…
Brand strategy
Brand identity
Editorial design
Guidance